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Cancer Society’s Anti-Sun Ads Decried as Deceptive
Studies point to omega-6 / omega-3 imbalance as a
greater factor in skin cancer deaths;
Excessive sun avoidance may raise overall cancer risk
There is no longer significant doubt that moderate sun exposure –
short of suffering frequent, substantial sunburns –actually reduces
cancer risk overall.
In fact, the reverse seems to be the case, as we report in elsewhere
in this issue. New research affirms prior indications that many
Americans – especially darker skinned people – lack sufficient
Vitamin D-generating (hence cancer-curbing) sun exposure.
The hypothesis that moderate sun exposure curbs cancer risks rests
on abundant evidence that Vitamin D probably ranks among the most
powerful anti-cancer factors in the human body.
A summer-season ad campaign from the American Cancer Society defies
the growing consensus concerning the causes of fatal skin cancers.
Sunscreen is certainly useful for preventing sunburn, which may be
responsible for a small percentage of the relatively small number of
fatal skin cancers that occur annually in the US.
Only fair-skinned people seem to run a substantial risk of
developing skin cancer in response to the kind of daylong sun
exposure hunting, gathering, and farming humans experienced
throughout millennia of evolution, until very recently.
But it is not clear that sun exposure is a huge risk even for them,
and there's much less that sun is a major risk factor among non-fair
folks.
The latest outrage against reason comes in the form of an
advertising campaign from the American Cancer Society (ACS) that’s
sponsored … silently … by Neutrogena: a major sunscreen maker. This
regrettable venture – whose anti-sun, pro-sunscreen message is
intended, ostensibly, to reduce the risk of fatal skin cancers –
could actually increase its largely female targets’ overall cancer
risk.
Under a headline that reads ““My sister accidentally killed herself.
She died of skin cancer”, the American Cancer Society’s new public
service ad shows a young woman holding up a photograph of a smiling
blonde.
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Appearing this summer in
more than a dozen women’s magazines, the ad says that
“left unchecked, skin cancer can be fatal,” and urges
its female targets to “use sunscreen, cover up and watch
for skin changes.”
Medical reporters at many major media outlets
interviewed leading skin cancer researchers, who
disputed the misleading message being foisted on
millions of women by the Cancer Society’s ads.
Ads paid by sunscreen maker distort
reality Key Points Experts call Cancer
Society’s pro-sunscreen ads unscientific and
unrealistic.Excessive sun avoidance could raise
overall cancer death rates, due to resulting drop in
Vitamin D production in people’s skin.Americans’
common omega-3/omega-6 intake imbalance may be a much
greater risk factor in skin cancer. |
But as The New York Times said about the ad, “The
woman in the picture is a model, not a skin cancer victim. And the
advertisement’s implicit message — that those who die of skin cancer
have themselves to blame — has provoked a sharp response from some
public-health doctors, who say the evidence simply does not
support it.”
The two key points made by experts interviewed by
The New York Times, ABC News, and others were these:
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While most cases of skin cancer (carcinomas) may be caused
by sun overexposure, almost all of these cancers are
innocuous and not life-threatening. |
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Even obsessive use of sunscreen may not
prevent the most dangerous kind of skin cancers, called
melanomas. In truth, by reducing blood levels of Vitamin
D, constant use of sunscreen outdoors could raise the risk
of many common, dangerous malignancies, including ovarian,
breast, kidney, and colon cancers. (Not to mention the
possible cancer causing substances that are absorbed by the
skin from the sun screens.) |
These are the basic facts, gleaned from the
American Cancer Society, the National Cancer Institute (NCI), the
National Institutes of Health (NIH), the World Health Organization
(WHO), and leading academic researchers:
Skin cancer is responsible for less than two percent of
all cancer deaths, accounting for about 11,000 of the 565,000
American cancer deaths recorded in 2006. Nearly all skin cancer
deaths stem from relatively rare malignant melanomas, which
constitute only six percent of all skin-cancer cases. Sunscreen does
not appear to prevent melanomas – the rarest but most lethal skin
cancers by far – in which genetic and nutritional factors appear to
play greater roles than sun exposure. Evidence for a
cause-and-effect link between excessive sun exposure and deadly
melanomas is weak. Among melanoma cancer patients, those who
reported more sun exposure prior to their diagnosis enjoy higher
survival rates, compared with patients who reported less prior sun
exposure. (Schwartz GG, Skinner HG 2007)
Only one in five melanomas is estimated to be related to sun
exposure. This estimate comes from Howard L. Kaufman, M.D.,
co-director of the Melanoma Center at Columbia University.
How can the glaring discrepancies in experts’ estimates of the
sun’s proportionate role in causing melanomas, which range from 20
percent up to 50 or 90 percent be explained? One possibility is that
even if UV sunrays do not generally cause melanomas, heavier sun
exposure among people with fair skin and those living in sunny
climates could promote growth of melanomas initiated by other
causes, thereby raising melanoma death rates in these groups.
We should stress that most deaths caused by generally non-fatal
carcinoma-type tumors (only 20 percent of all skin cancer
fatalities) appear linked to excessive sun exposure.
This is
why research indicates that sunscreen can reduce the risk of this
least-dangerous category of skin cancers.
But one must weigh
the best sunscreens’ ability to reduce the already minuscule risk of
death from skin carcinomas against three countervailing factors:
The potential for increasing one’s risk of non-skin cancers, due to
reduced Vitamin D production.
 | The unknown risks of the insufficiently
safety-tested additives in sunscreens |
 | The substantial expense and hassle of doing
what most dermatologists advise, which is to apply hefty amounts
of sunscreen whenever one spends more than 20 minutes in the
sun. |
Dermatologists’ advice regarding sunscreen use and
sun avoidance makes the most sense for fair-skinned folks, who lack
UV-blocking pigment (melanin) in their skin, who can make extra
efforts to get ample dietary Vitamin D. (Note: the
most useful form of Vitamin D is the D3 form found in animal foods
like fish, not the D2 form found in most Vitamin D and multivitamin
supplements.)
Given Americans’ increasingly indoor-oriented, sun-deprived
lives, most don’t consume enough Vitamin D from foods or
supplements. This is why most Vitamin D researchers want to raise
the US recommended daily allowance (RDA) from 400 IU to 1,000 or
2,000 IU, and urge people to eat fatty fish (the best food source)
and take higher supplemental doses.
There is
compelling evidence concerning the role of America’s all-too-common
omega-6/omega-3 fatty acid intake imbalance in creating increased
risk of skin cancers.
Researchers at the American Health
Foundation (AHF) in Valhalla, New York reported the results of a
study using human skin cancer cells.
The AHF scientists introduced their findings by noting the
growing consensus that prompted their revealing test tube research:
“Epidemiological, experimental, and mechanistic data implicate
omega-6 polyunsaturated fatty acids (PUFAs) as stimulators and
long-chain omega-3 PUFAs as inhibitors of … a range of human
cancers, including melanoma.” (Albino AP et al 200)
Omega-6 fatty acids predominate in America’s most common vegetable
oils (corn, soy, canola, safflower, sunflower, cottonseed) – thus in
most packaged and prepared foods – and in grain fed meats and
poultry.
Long-chain omega-3s – the most beneficial kind – are
abundant only in fish and fish oils, while the valuable but less
beneficial short-chain kind is abundant only in leafy green
vegetables and flaxseed or flaxseed oil.
Source of
information: Vitaminal Choices, Craig Weatherby
view link You should read the rest of this article. This is a
summary at best of the full article.
Other Links:
Forbes.com September 10, 2007
Archives of Internal Medicine September 10, 2007;167:1730-1737
Lack of Sunshine Causes One Million Deaths a Year
Which Vitamin Will Improve Your Life Expectancy the Most?
Vitamin D Council - Dr.
John Cannell
Cancer Society's Anti‑Sun Ads Decried as Deceptive |
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